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Celeb Drop Feed

How one company in Pakistan recycles over a million pairs of jeans every year

Author

Andrew Henderson

Updated on March 26, 2026

Ryan Bieber and Grant Tyler

We make more than a billion pairs of jeans every year. Like most clothing, the vast majority ends up in landfills. In Pakistan, which imports more used clothing than any other nation, one company has figured out a way to recycle old denim, saving water and energy.